PRODUCTS

Products That Deliver Insight, Innovation, and Impact to Strategic Questions

From marketing effectiveness to mobility intelligence — our products turn data into business advantage.

We don't just deliver data

We shape it into something useful. Our products are built to help leaders see more clearly: where their customers go, how markets shift, and what drives real impact.

Some products are ready to use. Others, we build together. Co-created with our clients, our productised solutions become value-added services (VAS) that help them serve their own customers better — and unlock new growth in the process.

Solving Real World Problems with Productised Data

Product Innovation Backed by Data

Use indices like the Taxi Index or co-create a new one to develop insight-rich products that inform clients, shape policy, or create revenue.

Marketing That Hits the Mark

Move beyond vanity metrics. Our marketing effectiveness tools help you understand where your audience really is, how they behave, and what drives conversion so you can target smarter, spend better, and prove ROI.

Build VAS for Your Customers

Looking to take a new product to market? We help you turn raw data into value-added services (VAS) giving you a competitive edge and your customers deeper insight.

Location Decisions with Confidence

Plan expansion, optimise store networks, or assess risk using spatial intelligence that tracks movement, footfall, and true customer behaviour.

Where data becomes product, and insight becomes advantage

Marketing Effectiveness

Reach better. Spend smarter.

In a world of fragmented attention and tightening budgets, marketers need more than impressions they need precision. Our Marketing Effectiveness product helps you visualise where, when, and how to connect with your ideal customer using the power of geospatial intelligence.

We blend marketing personas, location signals, and financial indicators into a single, decision-ready view, delivering a precision marketing lens built for modern planning.

Whether you're opening a store, launching a new product, or refining your media spend, we help you answer questions like:

• Who are we trying to reach?
• Where do they live, work, and shop?
• Do they have the financial means to buy?
• Where will our OOH advertising have the greatest impact?
• Where should our next brand activation actually take place?

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Match Your Personas to Real Places

Align target segments to real-world population clusters by demographic, behavioural, and financial traits

Spot High-Potential Zones

See where disposable income, credit behaviour, and product affinity intersect so your message lands where it matters.

Track Performance Spatially

Overlay campaign data, CRM outcomes, or sales uplift to monitor where marketing spend is driving actual impact

Plug in Your Own Data

From internal customer records to loyalty platforms, we’ll help integrate your data for sharper attribution and real-world benchmarking

Find the right location

for your next ATM, store, or service zone

Identify underserved

but high-potential markets

Measure campaign

ROI spatially

Map growth, risk, and reach

on one screen

Taxi Traffic Index

Where Taxis Go, the Economy Follows

Understand the heartbeat of urban mobility and tap into South Africa's most significant commuter insights. The Taxi Traffic Density Index gives you access to dynamic movement data that reveals how, when, and where the national taxi fleet travels bringing strategic clarity to advertising, planning, and economic inclusion.

The Taxi Index isn't just a dataset. It's a window into the economic and behavioural patterns of 80% of South African commuters many of whom operate outside formal economic visibility. This product is designed for forward-thinking organisations that want to plan smarter, advertise better, and serve the township economy with insight and precision.

High-Fidelity Movement Tracking

Powered by TomTom geometry and anonymised location data, the index captures real-world taxi flows showing where vehicles travel, stop, and cluster throughout the day. Use it to: • Optimise OOH and mobile ad campaigns by targeting high-traffic corridors • Assess access to services or infrastructure in high-density zones • Support demand forecasting and urban planning

Behavioural & Temporal Patterns

Understand when and why traffic surges happen. With six-month rolling averages segmented by time of day and day of the week, the Taxi Index provides: • Speed profiles and movement rhythms • Stoppage frequency aligned with service areas • Daily and weekly peaks, ideal for event planning and congestion modelling

Strategic Insights by Region

From metro hubs to peri-urban corridors, see taxi activity at national scale or zoom in by province or city. Leverage this intelligence for: • Credit scoring and risk overlays (for financial institutions) • Real estate and retail site selection • Government service planning

Financial Services

Layer mobility patterns over financial inclusion data to design targeted offerings

Retail & Real Estate

Discover under penetrated zones with consistent commuter flow

OOH Advertising

Plan smarter campaigns using verified audience visibility

Government & Urban Planners

Address transport inequality and plan public services

Education & Events

Align activations with commuter trends

Movement-Led Insight

Built on real-world taxi mobility data revealing how South Africa truly moves

Behavioural Accuracy

Reflects authentic commuter flow and timing, not estimates or surveys

National Coverage

Tracks activity across urban, peri-urban, and rural corridors for a full mobility view

Actionable Layers

Integrates seamlessly with your data from financial inclusion to retail planning for
tailored decision-making

Market Expansion Without the Guesswork

Know When to Grow — and Where to Hold Back

Expansion can drive growth or dilute it. Our Market Analysis & Cannibalisation
solution helps you uncover the true impact of opening a new retail outlet,
launching a new product, or entering a new region. With spatial intelligence,
competitor mapping, and footfall analysis, you’ll spot opportunity without
undermining your existing footprint.

Map Your Market and Your Competition

Understand where your brand stands today. With layered market views, we combine your location data with competitor presence and customer movement to highlight: • White space and overtraded areas • Proximity-based risk zones • Competitive saturation by region

Footfall & Share of Visits

Using mobile movement and geospatial behaviour, we measure how many customers you draw and how many you lose to nearby competitors. • Track store-by-store or brand-wide trends • Understand loyalty patterns and leakage points • Identify high-performing micro-market

Growth Without Cannibalisation

Before launching a new branch, service, or product line, we simulate the impact on your existing operations. Avoid self-disruption with models that: • Forecast demand shifts • Visualise catchment overlap • Optimise new site selection

Retailers and REITs

Optimise branch networks, protect margins, and avoid overlap

Banks & Telcos

Expand ATM, branch or tower networks without crowding

Franchise Owners

Validate new location strategies and safeguard existing sites

Healthcare & Services

Ensure new clinics or offerings serve unmet, not saturated, needs

Spatial-first Strategy

Designed for real-world geography and behavioural truth

Competitor Layering

Incorporates third-party and public domain mapping

Data-Driven Forecasting

Supports investment cases with market intelligence

Custom Inputs

Integrates your own sales and location data for tailored outputs

Footfall and Cross Visits

Visibility Beyond the Storefront

Understand where your visitors
come from, where they go next, and how to convert patterns into strategy.

Our Footfall & Cross Visit solution helps you move beyond assumptions. By tracking real-world movement across shopping centres, service hubs, and competing destinations, you gain clarity on how customers behave—before, during, and after a visit.

Map Your Catchment, Dynamically

Using mobile movement data, we reveal how far your real catchment truly extends well beyond traditional drivetime models. • See where visitors live, work, and shop • Compare trade area size across properties • Pinpoint lifestyle vs. errand-driven destinations

Understand Footfall Patterns in Context

Track when and how visitors engage with your location: • Hourly and daily visit trends • Weekday vs. weekend behaviour • Volume peaks, loyalty dips, and flow density

Cross Visits and Competitive Overlap

Reveal who else your customers are visiting before or after you. • Identify cannibalisation between nearby stores or malls • Understand overlaps with direct competitors • Uncover co-visitation trends for joint promotions

Retailers and Malls

Measure store performance and uncover gaps in shopper journeys

Property and Asset Managers

Optimise leasing strategy, tenant mix, and visitor attraction across sites

Commercial Planners

Inform development, accessibility, and service placement

Real-World Movement

Based on mobile location data from millions of anonymised devices

Behavioural Intelligence

See not just how many came—but what they did next

Cross-Site Visibility

Quantify spillover, loyalty, and latent demand

Persona-Led Targeting

Layer audience personas into footfall and activation insights for unmatched precision

Road Risk Index

What if you could predict the next accident before it happens?

Every journey carries risk but with the Road Risk Index, those risks become measurable, predictable, and actionable.

RRI combines live traffic conditions, historical crash data, weather patterns, and road attributes to map where and why accidents are most likely to happen empowering insurers, fleet operators, and urban planners to make informed, life-saving decisions.

Environmental and Road Condition Insights

Combining road geometry, gradient, and weather overlays, RRI identifies areas of elevated risk based on surface type, curvature, and seasonal change. Use it to: • Re-route fleets during high-risk weather conditions • Inform infrastructure maintenance and funding priorities • Improve driver safety programs with real-time hazard alerts

Behavioural and Traffic Flow Patterns

Powered by anonymised telematics and traffic movement data, RRI reveals when and how accidents occur. • Identify high-frequency crash corridors and peak-risk time windows • Understand the impact of congestion, speed variance, and driver density • Support insurance pricing models with precise, location-aware data

Predictive Risk Scoring

RRI’s proprietary model blends historical accident trends with dynamic environmental factors to calculate real-time road risk scores. • Insurers: Price policies with confidence and accuracy • Fleet Operators: Anticipate and mitigate risk on planned routes • Governments: Deploy resources where they’re needed most

What's Inside Road Risk Index

TomTom's National road network data enriched with curvature, speed profiles, elevation, and road classifications.

Aggregated accident hotspots from verified SAPS datasets

Insurers and Underwriters

Price risk with location-specific granularity and adapt based on route-behaviour

Fleet-Operators

Reduce accidents, steer safer, dispatch smarter

Road Authorities

Identify danger corridors and plan remediation with data

Telematics & Mobility Platforms

Add predictive value into your service offering with this safety feature

SpeedFOX

Intelligent speed control for safer, smarter fleets

SpeedFOX is a geospatial-driven speed-limiting solution that layers
real-time vehicle location, posted speed limits and onboard telemetry to help
fleet operators, insurers and mobility businesses reduce speeding, enhance
safety and protect their brand.

The solution includes two hardware-enabled variants:

SpeedFOX-SL:
a single-point speed limiter for consistent top-speed control.

SpeedFOX-ML:
a multi-point semi-autonomous limiter that adjusts based on posted speed limits
and location context.

Together, they help you prevent speeding before it happens — reducing risk,
fuel consumption, wear-and-tear and liability.

Driver safety. Reduce risk. Optimise performance.

Book a Test Drive

Speed Control Technology

Advanced speed limiters that actively monitor and control vehicle speeds based on real-time location data and legal speed limits.

Fleet Performance Optimisation

Reduce fuel costs, minimize accidents, and improve driver behavior through intelligent speed management and real-time monitoring.

Compliance and Safety

Ensure regulatory compliance and enhance road safety with automated speed enforcement and comprehensive fleet tracking capabilities.

Engine Protection

SpeedFOX-EP system includes advanced sensor monitoring to safeguard your engine, ensuring optimal performance and longevity.

Comprehensive Vehicle Data Capture

Gain valuable insights with our data capture feature, providing real-time information on fuel levels, door status, and an array of security features designed to deter theft.

Anti-Jamming & Anti-Hijacking

Rest easy with our anti-jamming function, which empowers you to remotely place your vehicle in an idle state in response to external signals, enhancing security and control.

Seatbelt Interlock Feature

The purpose of this system is to ensure that the vehicle cannot be operated unless the driver has securely fastened their seat belts. As a safety measure, the vehicle remains in idle mode until the driver buckles up.

The Future of Speed Control Technology

SpeedFOX-SL restricts the vehicle's top speed to a specific pre-set limit, although specific pre-set limit is configured beforehand, it can be adjusted after installation without any changes to the hardware. SpeedFOX-SL is effective in cases where consistent speed control is required.

SpeedFOX-ML uses edge-computing, supported by geolocation and Internet of Things (IoT) technology to ensure that wherever your drivers are, their vehicles maintain speed at or below the posted legal limits.

Which One Fits Your Needs?

Benefit	SpeedFOX-SL Single-point Limiter	SpeedFOX-ML Multi-point Limiter
Push-to-pass (override function)
Automatic active speed control
Value-added services
Accurate speed limits
Geofenced speed policies SpeedFOX-SL A vehicle tracker is needed for this feature
Trip data logged
Onboard map processing
Customisable policies
Exception reports

Real-World Speed Control

Proven reductions in average speed limit exceedance by 16-20 km/h per trip

Offline and Robust

Edge-computing capability means functionality on and off the network, suitable for African conditions

Protect Your Brand

Mitigating Accident Damage Liability for a Stellar Reputation

Scalable and Customisable

Hardware plus firmware combination supports variable policies, geofenced zones and fleet-wide implementation

Proactive speed governing

in real-time

Automated Exception Reports

for Enhanced Efficiency

Dynamically change the speed limit

in real-time based on the legal posted speed, with no requirement from the driver

Products That Deliver Insight, Innovation, and Impact to Strategic Questions

Solving Real World Problems with Productised Data

Product Innovation Backed by Data

Marketing That Hits the Mark

Build VAS for Your Customers

Location Decisions with Confidence

Where data becomes product, and insight becomes advantage

Marketing Effectiveness

Reach better. Spend smarter.

What You Can Do

Match Your Personas to Real Places

Spot High-Potential Zones

Track Performance Spatially

Plug in Your Own Data

Built for Banks. Retailers. Marketing Teams and more.

Find the right location

Identify underserved

Measure campaign

Map growth, risk, and reach

Let's take the guesswork out of growth

Taxi Traffic Index

Where Taxis Go, the Economy Follows

A Three-Layered Approach to Taxi Movement Insight

High-Fidelity Movement Tracking

Behavioural & Temporal Patterns

Strategic Insights by Region

Built for Decision-Makers in:

Financial Services

Retail & Real Estate

OOH Advertising

Government & Urban Planners

Education & Events

Why It Works

Movement-Led Insight

Behavioural Accuracy

National Coverage

Actionable Layers

Understand where the economy moves

Market Expansion Without the Guesswork

Know When to Grow — and Where to Hold Back

A Strategic Lens on Growth and Saturation

Map Your Market and Your Competition

Footfall & Share of Visits

Growth Without Cannibalisation

Built for:

Retailers and REITs

Banks & Telcos

Franchise Owners

Healthcare & Services

Why It Works

Spatial-first Strategy

Competitor Layering

Data-Driven Forecasting

Custom Inputs

Plan expansion with precision, not assumption

Footfall and Cross Visits

Visibility Beyond the Storefront

A Movement-First Lens on Location Performance

Map Your Catchment, Dynamically

Understand Footfall Patterns in Context

Cross Visits and Competitive Overlap

Built for:

Retailers and Malls

Property and Asset Managers

Commercial Planners

Why It Works

Real-World Movement

Behavioural Intelligence

Cross-Site Visibility

Persona-Led Targeting

Turn visits into insight.

Road Risk Index

What if you could predict the next accident before it happens?

A Three-Layered Approach to Risk Intelligence

Environmental and Road Condition Insights

Behavioural and Traffic Flow Patterns

Predictive Risk Scoring

What's Inside Road Risk Index

Built for Insurers, Planners and Fleet Leaders.

Insurers and Underwriters