Turning Location Data into Business Intelligence — Made Simple
Where insight meets action.
From market expansion to operational risk, MapStack helps decision-makers uncover patterns, visualise opportunities, and act with confidence powered by GeoInt’s geospatial intelligence.
Clients can bring their own data, layer it with GeoInt’s proprietary datasets like the Taxi Index or Marketing Effectiveness, or collaborate with us to create new data assets. Our team builds visualisations and interactive dashboards that transform complexity into strategic clarity empowering smarter decisions across sectors.
Built for real-world business applications, MapStack supports use cases in retail and REIT, financial and insurance services, logistics, marketing, and public sector planning.
MapStack delivers what modern organisations need most.
• Simplicity in access
• Power in analysis
• Clarity in decision-making
We build interactive maps effortlessly using a user-friendly interface, enabling quick visualisation of complex spatial datasets
Dynamic Data Integration
Connect and visualise data from various sources in real-time, ensuring your maps reflect the most current information
Customisable Dashboards
We build dashboards that combine multiple data layers, offering comprehensive views tailored to your specific business problem.
Secure Collaboration
Share maps and insights securely across teams, facilitating informed decision-making throughout your organisation.
Products Within MapStack
Marketing Effectiveness
Reach better. Spend smarter. See more.
In a world of fragmented attention and tightening budgets, marketers need more than impressions they need precision. Our Marketing Effectiveness product helps you visualise where, when, and how to connect with your ideal customer using the power of geospatial intelligence.
We blend demographic personas, competitor locations, points of interest, financial indicators, traffic data and more into a single, decision-ready view delivering a precision marketing lens for modern planning.
What You Can Do
Match your personas to real places
Spot high-potential zones
Track performance spatially
Plug in your own data (eg. Loyalty data)
Built for Banks, Retailers, Marketing Teams and more.
MapStack brings together GeoInt's best-in-class data products into one cohesive platform giving leaders the ability to visualise, analyse, and act with precision.
Find the right location for your next ATM, store, or service zone
Understand the heartbeat of urban mobility and tap into South Africa's most significant commuter insights. The Taxi Index co-created with our partner Mobalyz reveals how, when, and where the national taxi fleet travels bringing strategic clarity to advertising, planning, and inclusion.
A Three-Layered Lens on Mobility
High-Fidelity Movement Tracking optimise OOH, assess access, and support planning.
Behavioural & Temporal Patterns analyse daily and weekly rhythms to inform timing and congestion.
Strategic Insights by Region evaluate taxi activity nationally or by city for investment and infrastructure strategy.
Built for:
Financial Services
Layer mobility patterns over financial inclusion data to design targeted offerings.
Retail & Real Estate
Discover underpenetrated zones with consistent commuter flow.
OOH Advertising
Plan smarter campaigns using verified audience visibility.
Government & Urban Planners
Address transport inequality and plan public services.
Education & Events
Align activations with commuter trends.
Get the strategic edge by understanding where people move, not just where they live.
Expansion can drive growth or dilute it. Our Market Analysis & Cannibalisation solution helps uncover the true impact of opening new outlets, launching products, or entering regions.
What You Can Do
Map your market and competition
Track footfall and share of visits
Forecast growth without cannibalisation
Spot Gaps you might have missed
Built for:
Retailers & QSRs
Optimise branch networks, protect margins, and avoid overlap
Banks & Telcos
Expand ATM, branch or tower networks without crowding
Franchise Owners
Validate new location strategies and safeguard existing sites
Healthcare & Network Services
Ensure new clinics or offerings serve unmet, not saturated, needs
