RETAIL & ADVERTISING INDUSTRY

See your market — street by street.

Location intelligence is the secret weapon of modern retail. Whether you're expanding your footprint, improving campaign ROI, or sharpening merchandising, we help you understand not just who your customers are but exactly where to find them.

Make location your competitive advantage

We bring your customers, stores, competitors and campaigns into full view. Our retail dashboards let you layer predictive data and spatial analytics to model performance and make smarter decisions at street level.

Applications include:
Retail Expansion and Site Selection

Retail Expansion and Site Selection

Marketing and Advertising Effectiveness

Marketing and Advertising Effectiveness

Real Estate and Lease Analysis

Real Estate and Lease Analysis

Catchment Area Modelling

Catchment Area Modelling

Shopper Profiling and Segmentation

Shopper Profiling and Segmentation

Campaign Attribution by Location

Campaign Attribution by Location

Site Planning

Where retail meets spatial science.

90% of retail transactions still happen offline. Choosing the right site can make or break performance — especially in omnichannel environments. With spatial analytics, you can:

  • Predict revenue at new sites
  • Identify location twins
  • Avoid cannibalisation
  • Consolidate underperformers
  • Benchmark performance at hyperlocal scale

Geomarketing & Advertising Attribution

Advertise with intent, not guesswork.

Modern retail marketers use location and human mobility data to hyper-target their messages. Whether it's DOOH, digital or in-store merchandising, we help you understand mobility patterns, optimise media spend and quantify ROI spatially.

Use Cases:

  • Footfall measurement
  • Campaign lift analysis
  • Dwell time & demographic targeting
  • Mobility mapping
  • Location-based ad placements

Retail Network & Asset Strategy

Every asset has a footprint. Optimise it.

From real estate planning to urban coverage, geospatial intelligence helps you make confident investment and operations decisions.

  • Evaluate store & warehouse assets
  • Perform impact modelling using building data
  • Reduce signal interference in retail environments
  • Identify profitable white spaces

Customer Profiling and Segmentation

Right product. Right person. Right place.

Leverage travel behaviour, mobility datasets and demographics to identify and engage your highest-value customers — before your competitors do.

  • Demographic profiling
  • Drive time and travel behaviour
  • Dwell time mapping

Supply Chain & Ecommerce Readiness

Meet demand faster and smarter.

With ecommerce and last-mile expectations rising, your retail operations need to be logistics-ready. Use spatial modelling to:

  • Improve store-to-door time
  • Route efficiently from fulfilment centres
  • Reduce emissions and delays
  • Enhance depot site selection placements

Cannibalisation Analysis

Grow, without eating your own margins.

Avoid overlap between your stores with catchment-based cannibalisation tools. Use our advanced analytics to balance reach with return, and expansion with efficiency.

  • Visualise overlapping trade areas
  • Model potential vs projected sales
  • Optimise store network density

Data Observatory

Power your models with premium spatial data

Don't waste time hunting for data. Our curated data catalogue gives you access to:

  • Traffic volumes
  • Mobility patterns
  • Demographics
  • Points of interest
  • Deeds data
  • And more...

Key Products for Retail & Advertising

Marketing Effectiveness Tool

Marketing Effectiveness Tool

Campaign attribution & ROI by location

Retail Site Selection Engine

Retail Site Selection Engine

Predict revenue, optimise locations

Footfall & Mobility Layers

Footfall & Mobility Layers

Visualise traffic patterns & demand

Orbis Maps & 3D Buildings

Orbis Maps & 3D Buildings

Spatial visualisation of assets & interference zones