See your market — street by street.
Make location your competitive advantage
We bring your customers, stores, competitors and campaigns into full view. Our retail dashboards let you layer predictive data and spatial analytics to model performance and make smarter decisions at street level.
Retail Expansion and Site Selection
Marketing and Advertising Effectiveness
Real Estate and Lease Analysis
Catchment Area Modelling
Shopper Profiling and Segmentation
Campaign Attribution by Location
Site Planning
Where retail meets spatial science.
90% of retail transactions still happen offline. Choosing the right site can make or break performance — especially in omnichannel environments. With spatial analytics, you can:
- Predict revenue at new sites
- Identify location twins
- Avoid cannibalisation
- Consolidate underperformers
- Benchmark performance at hyperlocal scale
Geomarketing & Advertising Attribution
Advertise with intent, not guesswork.
Modern retail marketers use location and human mobility data to hyper-target their messages. Whether it's DOOH, digital or in-store merchandising, we help you understand mobility patterns, optimise media spend and quantify ROI spatially.
Use Cases:
- Footfall measurement
- Campaign lift analysis
- Dwell time & demographic targeting
- Mobility mapping
- Location-based ad placements
Retail Network & Asset Strategy
Every asset has a footprint. Optimise it.
From real estate planning to urban coverage, geospatial intelligence helps you make confident investment and operations decisions.
- Evaluate store & warehouse assets
- Perform impact modelling using building data
- Reduce signal interference in retail environments
- Identify profitable white spaces
Customer Profiling and Segmentation
Right product. Right person. Right place.
Leverage travel behaviour, mobility datasets and demographics to identify and engage your highest-value customers — before your competitors do.
- Demographic profiling
- Drive time and travel behaviour
- Dwell time mapping
Supply Chain & Ecommerce Readiness
Meet demand faster and smarter.
With ecommerce and last-mile expectations rising, your retail operations need to be logistics-ready. Use spatial modelling to:
- Improve store-to-door time
- Route efficiently from fulfilment centres
- Reduce emissions and delays
- Enhance depot site selection placements
Cannibalisation Analysis
Grow, without eating your own margins.
Avoid overlap between your stores with catchment-based cannibalisation tools. Use our advanced analytics to balance reach with return, and expansion with efficiency.
- Visualise overlapping trade areas
- Model potential vs projected sales
- Optimise store network density
Data Observatory
Power your models with premium spatial data
Don't waste time hunting for data. Our curated data catalogue gives you access to:
- Traffic volumes
- Mobility patterns
- Demographics
- Points of interest
- Deeds data
- And more...
Key Products for Retail & Advertising
Marketing Effectiveness Tool
Campaign attribution & ROI by location
Retail Site Selection Engine
Predict revenue, optimise locations
Footfall & Mobility Layers
Visualise traffic patterns & demand
Orbis Maps & 3D Buildings
Spatial visualisation of assets & interference zones